Advisory Board

Cita Rojas-Sila
Principal and Founder, CRS Design Studio and Casa Cita Rugs
With more than 13 years of experience in prestigious high-end design firms, Cita’s leadership roles in the interior design community reflect her deep passion for art, sustainability, and a profound understanding of the impact design has on individuals, especially within the areas of sustainability and neuroaesthetics. As the founder and visionary behind CRS Design Studio and Casa Cita Rugs, she continues to channel her passion for art and design into her work.
Cita’s leadership roles include serving as President of the California Peninsula chapter of ASID, completing a LEED internship, and current advisory positions with ASID California Peninsula and The Bay Area Furniture Bank. She is committed to promoting sustainable design practices, advancing diversity, equity, and inclusion (DEI) in the interior design profession, and volunteering with the Boys and Girls Club of Silicon Valley, all while enhancing her clients’ lives through thoughtful design.

Justin Pace
Business Development Manager, Da Vinci Marble
Justin is a data-driven business brand builder. He excels at strategy and analytics for long-range planning, working closely with C-level clients and partners. He has been a passionate supporter of, and advisor to, BAFB since 2022.
As a leader and people developer, he has more than 20 years of experience in global footwear and accessories, across consumer retail, wholesale, product development, licensing, marketing and merchandising. He recently joined the senior team at Da Vinci Marble, one of the leading high-end natural stone and decorative tile suppliers in the San Francisco Bay Area.