Advisory Board

Cita Rojas-Sila

Principal and Founder, CRS Design Studio and Casa Cita Rugs

Cita’s journey, shaped by more than 13 years of experience in prestigious high-end design firms and her leadership roles in the interior design community, reflects her deep passion for art, sustainability, and a profound understanding of the impact that design has on individuals, especially within the areas of sustainability and neuroaesthetics.

Throughout her career, Cita has taken on various leadership roles, including serving as President of the California Peninsula chapter of ASID, completing a LEED internship, and currently holding advisory board positions with ASID California Peninsula and Bay Area Furniture Bank. She is committed to promoting sustainable design practices, advancing diversity, equity, and inclusion (DEI) in the interior design profession, and volunteering with the Boys and Girls Club of Silicon Valley by giving presentations on interior design, all while enhancing her clients’ lives through thoughtful design.

As the founder and visionary behind CRS Design Studio and Casa Cita Rugs, Cita continues to channel her passion for art and design into her work. Her creative process is inspired by a wide range of influences, from art and architecture to nature, travel and culture, resulting in designs that are as unique as each client. The inspiration for her rug line emerged from her desire to innovate and create something fresh and distinctive in rug design. Her debut capsule collection, inspired by her love of Pre-Columbian art and deep cultural roots, has been warmly received.
When she’s not focused on growing her business, she’s spending quality time with her family, exploring new destinations, and seeking out the next exciting winery.

Justin Pace

Justin Pace

Business Development Manager, Da Vinci Marble

Justin is a data-driven business brand builder. He excels at strategy and analytics for long-range planning, working closely with C-level clients and partners. He has been a passionate supporter of, and advisor to, BAFB since 2022.

As a leader and people developer, he has more than 20 years of experience in global footwear and accessories, across consumer retail, wholesale, product development, licensing, marketing and merchandising. He recently joined the senior team at Da Vinci Marble, one of the leading high-end natural stone and decorative tile suppliers in the San Francisco Bay Area.